MISCELLANEOUS
The project pop-up shop.
YEAR IN REVIEW
Ashton Design was highly in demand (rightly so!) at the start of 2024, which kept them from publishing their annual review. A teammate identified Leap Day as the glitch in the matrix that would allow us to publish the microsite two months late. Fat Lip got to work on positioning it as visual time travel, then organized the requested content in a way that told the story of the team's year.
People were up for a trip. The email blast had an open rate of 30%, 13+ industry average, and a click-through rate of 9%, 4+ industry average. Bonus points for the microsite's background gradient simulating travel through the tropho, strato, and mesospheres.
Design by Ashton Design.
CURSE CARDS
According to multiple studies, swearing can help relieve stress, reduce
pain, and provide emotional relief. There’s even a (not-yet-official) word for this foul-mouthed magic——lalochezia.
So, at the start of 2020, we decided to make greeting cards that might actually make letter writers and their loved ones feel better. People could choose from the adult pack (R-rated) or kid pack (G-rated). Everything from the print process (risograph) to the packaging (compostable) was carefully chosen for maximum graphic punch and minimal environmental impact.
Design by Michelle Ghiotti.
